Publicaciones Académicas

En esta sección recopilamos publicaciones de mercadeo social en las que han participado autores de América Latina. Pueden enviar la referencia de sus publicaciones en formato APA y con el enlace directo al correo electrónico: editor(@)mercadeosocial.org.

General

  • Carvalho, H. C., & Mazzon, J. A. (2019). Embracing complex social problems. Journal of Social Marketing. https://doi.org/10.1108/JSOCM-03-2019-0049
  • Carvalho, H. C. (2018). Gestão de problemas sociais complexos e desenvolvimento humano [Universidade de São Paulo]. https://doi.org/10.11606/T.12.2018.tde-16102018-155712
  • Mazzon, J., & Carvalho, H. (2017). Marketing social no Brasil. História, desafios e uma agenda para o futuro. Revista de Gestão Dos Países de Língua Portuguesa, 16(3), 14–27.
  • Carvalho, H. C., & Mazzon, J. A. (2015). A better life is possible: The ultimate purpose of social marketing. Journal of Social Marketing, 5(2), 169–186. https://doi.org/10.1108/JSOCM-05-2014-0029
  • Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: Questioning traditional models of behavior. Journal of Social Marketing; Bingley, 3(2), 162–175.

Salud

  • Ponce-Lucero, V., Saavedra-Garcia, L., Cateriano-Arévalo, E., Perez-Leon, S., Villarreal-Zegarra, D., Horna-Alva, D., & Miranda, J. J. (2020). Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy. Nutrients, 12(1), 176. https://doi.org/10.3390/nu12010176
  • Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335. https://doi.org/10.1080/16549716.2019.1711335.
  • Aya Pastrana, N. (2019). From policies to interventions: Integrating neglected tropical diseases and gender to social marketing. Università della Svizzera italiana.
  • Aya Pastrana, N., Miranda, J. J., Somerville, C., Beran, D., & Suggs, L. S. (2017). Social marketing interventions for neglected tropical diseases (NTDs): A systematic review protocol. PeerJ Preprints. https://doi.org/10.7287/peerj.preprints.3350v1
  • Aya Pastrana, N., Lazo-Porras, M., Miranda, JJ., Beran, D., Suggs, L.S. Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review. PLOS Neglected Tropical Diseases, 14(6), e0008360. https://doi.org/10.1371/journal.pntd.0008360
  • Aya Pastrana, N., Beran, D., Somerville, C., Heller, O., Correia, J., Suggs, L.S. The process of building the priority of neglected tropical diseases: A global policy analysis. PLOS Neglected Tropical Diseases, 14(8), e0008498. https://journals.plos.org/plosntds/article?id=10.1371/journal.pntd.0008498
  • French, J., Deshpande, S., Evans, W., & Obregon, R. (2020). Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy. International Journal of Environmental Research and Public Health, (16), 5893. https://doi.org/10.3390/ijerph17165893

– Ojeda, V.D., Hiller, S.P. and Estrada, P. (2009), “California-Mexico collaborations on social marketing campaigns targeting Mexican immigrants”, Social Marketing Quarterly, Vol. 15 No. 4, pp. 83-97.

Mercadeo social corporativo

– Alonso Vásquez, M. “Derivaciones de marketing SOCIAL para empresas no lucrativas y lucrativas en España”; en Contribuciones a la Economía, junio 2006. Texto completo en http://www.eumed.net/ce/

– Vázquez, M. A. (2000). Marketing social corporativo. Juan Carlos Martínez Coll. (Link al libro, al resúmen).

Género

  • Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335. https://doi.org/10.1080/16549716.2019.1711335.

 

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