Publicaciones Académicas

En esta sección recopilamos publicaciones de mercadeo social en las que han participado autores de América Latina. Pueden enviar la referencia de sus publicaciones en formato APA y con el enlace directo al correo electrónico: editorARROBAmercadeosocial.org.

General

  • Carvalho, H. C., & Mazzon, J. A. (2019). Embracing complex social problems. Journal of Social Marketing. https://doi.org/10.1108/JSOCM-03-2019-0049
  • Carvalho, H. C. (2018). Gestão de problemas sociais complexos e desenvolvimento humano [Universidade de São Paulo]. https://doi.org/10.11606/T.12.2018.tde-16102018-155712
  • Mazzon, J., & Carvalho, H. (2017). Marketing social no Brasil. História, desafios e uma agenda para o futuro. Revista de Gestão Dos Países de Língua Portuguesa, 16(3), 14–27.
  • Carvalho, H. C., & Mazzon, J. A. (2015). A better life is possible: The ultimate purpose of social marketing. Journal of Social Marketing, 5(2), 169–186. https://doi.org/10.1108/JSOCM-05-2014-0029
  • Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: Questioning traditional models of behavior. Journal of Social Marketing; Bingley, 3(2), 162–175.

Salud

  • Ponce-Lucero, V., Saavedra-Garcia, L., Cateriano-Arévalo, E., Perez-Leon, S., Villarreal-Zegarra, D., Horna-Alva, D., & Miranda, J. J. (2020). Parents’ Perceptions about Salt Consumption in Urban Areas of Peru: Formative Research for a Social Marketing Strategy. Nutrients, 12(1), 176. https://doi.org/10.3390/nu12010176
  • Aya Pastrana, N., Somerville, C., & Suggs, L. S. (2020). The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action, 13(1), 1711335. https://doi.org/10.1080/16549716.2019.1711335.
  • Aya Pastrana, N. (2019). From policies to interventions: Integrating neglected tropical diseases and gender to social marketing. Università della Svizzera italiana.
  • Aya Pastrana, N., Miranda, J. J., Somerville, C., Beran, D., & Suggs, L. S. (2017). Social marketing interventions for neglected tropical diseases (NTDs): A systematic review protocol. https://doi.org/10.7287/peerj.preprints.3350v1

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