Enciclopedia de Mercadeo Social: Búsqueda de contribuciones

El equipo que está trabajando en la primera Enciclopedia de Mercadeo Social, busca personas que contribuyan en unos temas específicos. Cada sección tiene un par de líderes.

Quienes tengan interés en colaborar, por favor escribirle directamente a los editores de cada sección, copiando a: chahidfourali@learning4good.co.uk.

La información a continuación:

1) Section name: Theoretical concepts and models

Contactar a:

Hamilton C Carvalho: hccarvalho (@) gmail.com 

Patricia David: p.david (@) griffith.edu.au

  • the concept of exchange in Social Marketingthe concept of exchange in Social Marketing

2) Section name: Professional bodies and key resource centres 

Contactar a:

Krzysztof Kubacki:   krzysztof.kubacki (@) aut.ac.nz

Timo Dietrich:  t.dietrich (@) griffith.edu.au

  • Centers for Disease Control and Prevention, USA
  • The Robert Wood Johnson Foundation, USA
  • USAID, USA
  • UNICEF
  • University of South Florida, USA

3) Section name: Types, Forms and Levels of intervention techniques 

Contactar a:

Mike Newton-Ward: sm1guru (@) yahoo.com 

Carol Breland: brelandc (@) email.unc.edu

  • Coalition building and action
  • Community protests and demonstrations 

  • Direct mail
  • Group engagement 

  • Public relations 

  • Social change movements
  • Stakeholder/partnership planning 
  • Training for SM efficiency

  • Documentaries approach

  • Online intervention for SM approach
  • Policy and systems approach
  • Roadshows and events approach
  • Service change approach